Our story

Built by a developer who needed it himself

Hugo's Signals exists because I wanted honest, understandable crypto intelligence without the noise. No finance degree. No trading background. Just curiosity and the skills to build something useful.

The beginning

A developer's curiosity about trading

I'm Hugo Bento, a software developer based between Spain and Portugal with over 15 years of experience building digital products. I've worked with companies of all sizes, from startups to established platforms, always focused on clean interfaces, resilient architecture, and making complex things simple.

In late 2025, I got curious about crypto trading. Not the "get rich quick" kind of curiosity, but the genuine "how does this actually work?" kind. I quickly realized that the space was overwhelming: hundreds of indicators, confusing chart patterns, paid signal groups with zero accountability, and tools that assumed you already knew everything.

I'm a complete newbie when it comes to trading. And I suspect many others are too.

The problem

Too much noise, not enough clarity

Every tool I found either assumed deep financial knowledge, required complex API setups, or was a black box that just told you "BUY" without explaining why. The signal groups on Telegram? No track record. No accountability. No way to learn.

I didn't want someone to tell me what to do. I wanted to understand what's happening in the market and why, explained in plain language.

"If I can't understand the reasoning behind a signal, how am I supposed to trust it? And if I can't learn from it, what's the point?"
The solution

Building the tool I wished existed

So I built it myself. As a Rails developer with experience in AI-enhanced workflows, I started combining technical indicators (RSI, MACD, Bollinger Bands, and more) with AI reasoning to create a system that scans the crypto market and explains what it sees in plain language.

The first version was just for me: a personal assistant that helped me understand what was happening with Bitcoin and a handful of other coins. Over time, it grew into something more structured, with confidence levels, transparent reasoning, accuracy tracking, and the ability to see not just what the AI recommends but exactly why.

Friends saw it and wanted access. Their friends asked about it. And I realized this could help a lot of people who are in the same position I was: curious about trading, but overwhelmed by the complexity of existing tools.

The philosophy

Accessible, honest, and sustainable

Built for non-experts

You don't need to know what RSI means to use Hugo's Signals. The AI explains its reasoning in language anyone can understand. If it helps you learn along the way, even better.

Radically transparent

Every signal shows its reasoning. We track and display accuracy publicly, including the losses. No cherry-picking, no hidden results. If the AI is wrong, you'll see it.

Safety-first

The free plan has no risk at all. Paid plans start with information and alerts. Automation is only for those who want it, and it starts in paper trading mode. Nobody gets pushed into risk.

The pricing

Why this isn't free (and why it's cheap)

I considered open-sourcing this project, but the reality is that many people who could benefit from it aren't technically advanced enough to self-host a Rails app with AI integrations, Sidekiq jobs, and API connections. Making it commercial means making it accessible to everyone.

At the same time, running AI-powered market analysis has real costs: API calls to AI providers, server infrastructure, market data feeds, and the ongoing effort of maintaining and improving the platform.

The pricing is designed to be as low as possible while keeping the lights on. This isn't a venture-funded startup chasing growth metrics. It's one developer building a useful tool and charging just enough to sustain it.

AI analysis costs Every scan uses AI API calls that cost real money
Market data feeds Real-time price data and technical indicators
Server infrastructure 24/7 hosting, background processing, notifications
Ongoing development Continuous improvement, bug fixes, new features
The person behind it

About Hugo

I'm a software developer with 15+ years of experience, currently working as a Senior Software Engineer at ChartMogul and as a freelance product developer. I've spent my career building digital products, modernizing legacy platforms, and helping teams deliver with clarity.

My stack is primarily Ruby on Rails with a strong focus on design and user experience. I've worked at companies like Cint, carwow, and Runtime Revolution, and I've been using AI tools as part of my workflow since they became available.

Hugo's Signals is built the same way I approach all my work: clean architecture, honest interfaces, and a focus on making complex things accessible. This platform is developed with the help of AI (Claude as a technical co-pilot), which is fitting for a product that's itself about making AI intelligence accessible.

hugobento.com LinkedIn GitHub
Important note

This is not financial advice

Hugo's Signals provides AI-generated market analysis for informational and educational purposes. It is not a financial advisor, and no signal should be treated as investment advice. Crypto markets are volatile and carry significant risk.

The platform is built to help you learn and make more informed decisions, not to replace your own judgement. Always do your own research, and never invest more than you can afford to lose.

Curious? Start with the free plan

No credit card. No risk. Just clear AI signals you can read in seconds.

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